> ## Content Index > Fetch the complete content index at: https://therobexperiment.com/llms.txt > Use this file to discover other available public pages before exploring further. # Amazon Is Now Quietly Taking A Shot At The Wedding Industry—Releases - URL: https://therobexperiment.com/blog/amazon-is-now-quietly-taking-a-shot-at-the-wedding-industry-releases/ - Published: 2020-11-26T04:00:00.000Z - Updated: 2025-11-25T00:21:14.000Z - Description: Amazon is an eCommerce conglomerate, right? But, Amazon being in the wedding industry? Let's take a look at what business venture this business giant is diving into next. - Author: TheRobExperiment - Tags: Releases, Product, Product-Releases, Amazon, Amazon Wedding Registry, ECommerce, Shopping, Technology, Weddings, #Import 2026-08-19 13:32 --- ###### This disclaimer informs readers that the views, thoughts, and opinions expressed in the following article belong solely to the author, and not necessarily to the author's employer, organization, committee, or other group or individual. The following write-up is a personal perspective based on the author's personal experience and account. ###### The author shall take no responsibility or be affiliated with any of the readers' own take or experiments to replicate the results expressed in this article. Readers are reminded to practice self-caution, safety, and calculated risks prior to any experimentations, as well as to double-check on details prior to any potential actions or purchases. --- The [Amazon](https://amzn.to/2XBNAEb?ref=therobexperiment.com) brand is a global phenomenon that is synonymous with [books](https://amzn.to/2Xu3yjp?ref=therobexperiment.com), and 2-hour deliveries and is the forerunner in global [eCommence](https://en.wikipedia.org/wiki/E-commerce?ref=therobexperiment.com), but do you know that they are secretly in the works of taking a shot at the *wedding* industry? Understandably, the wedding market is a growing business year-on-year, with a [global market size of USD 298 billon in 2019](https://www.thinksplendid.com/blog/state-of-wedding-industry-2019?ref=therobexperiment.com), it is definitely a pie big enough for [Amazon](https://amzn.to/2XBNAEb?ref=therobexperiment.com) to take notice! • • • ![](https://raw.githubusercontent.com/sgrobert/ghost-therobexperiment-assets/main/2021/04/20190315-Amazon.Is_.Now_.Quietly.Taking.A.Shot_.At_.The_.Wedding.Industry-A.Wedding.Registry.png) ## Amazon: A Wedding Registry? Known as [**Amazon Wedding Registry**](https://amzn.to/2UY9JKX?ref=therobexperiment.com), interestingly the service has been around for a number of years since 2014, and it touts itself as an “*all-in-one-place*” to gather all the needs of the Bride & Groom, for their special wedding day, as well as to other pre-wedding and post-wedding needs. I would say that this is a very *strategically-smart* move, as this [wedding registry marketplace](https://amzn.to/2UY9JKX?ref=therobexperiment.com) can easily tap into [Amazon](https://amzn.to/2XBNAEb?ref=therobexperiment.com)’s vast selection of globally-sourced products, cross-selling capabilities as well as their highly-efficient global delivery services. • • • ![](https://raw.githubusercontent.com/sgrobert/ghost-therobexperiment-assets/main/2021/04/20190315-Amazon.Is_.Now_.Quietly.Taking.A.Shot_.At_.The_.Wedding.Industry-Diving.Into_.Their_.Benefits.png) Screenshot from Amazon Wedding Registry ## Diving Into Their Benefits In a brief overview, there are more-clearly-known *shopping benefits* of buying from [Amazon](https://amzn.to/2XBNAEb?ref=therobexperiment.com), especially with [Amazon Wedding Registry](https://amzn.to/2UY9JKX?ref=therobexperiment.com): - (a) An Endless Shopping Store Of Choices, - (b) Free & Fast Shipping Options Notably for [Amazon Prime Members](https://amzn.to/2VbTetu?ref=therobexperiment.com), and - (c) An Extended 180-Day Return Policy On All Items purchased via [Amazon Wedding Registry](https://amzn.to/2UY9JKX?ref=therobexperiment.com) • • • ![](https://raw.githubusercontent.com/sgrobert/ghost-therobexperiment-assets/main/2021/04/20190315-Amazon.Is_.Now_.Quietly.Taking.A.Shot_.At_.The_.Wedding.Industry-Targeting.The_.Wedding.Giving.jpeg) Photo by Yomex Owo on Unsplash ## Targeting The Wedding-Gifting & Post-Wedding Markets After reviewing their offerings, I can foresee that the key rewards are primarily focused on “*gift-sharing*” and “*post-wedding-initiatives*”, and are all well packaged to enable easier access for the wedding guests, as well as the Bride & Groom to follow up thereafter. ![](https://raw.githubusercontent.com/sgrobert/ghost-therobexperiment-assets/main/2021/04/20190315-Amazon.Is_.Now_.Quietly.Taking.A.Shot_.At_.The_.Wedding.Industry-Popular.Wedding.Gifts_.png) [Popular Wedding Gifts](https://amzn.to/2JT6M7Y?ref=therobexperiment.com) #### **A. Gift-Sharing** - Use of [Amazon Wedding Registry](https://amzn.to/2UY9JKX?ref=therobexperiment.com) as a universal “*listing*” of useful items listed out by the couple, which can be group-shared / group-purchased by wedding guests, as a goodwill gifting gesture for the wedded couple. - [Bonus gifts](https://amzn.to/3c9l8gQ?ref=therobexperiment.com) for the Bride & Groom, for items purchased by guests. - Follow-up “*Thank You*” gestures that simplify the couple’s appreciation post-purchase. - 5% Cash-back benefits for guests on large-ticketed items purchased with the use of the [Amazon Rewards Card](https://amzn.to/2Xpvmp7?ref=therobexperiment.com). ![](https://raw.githubusercontent.com/sgrobert/ghost-therobexperiment-assets/main/2021/04/20190315-Amazon.Is_.Now_.Quietly.Taking.A.Shot_.At_.The_.Wedding.Industry-Shop.By_.Room_-1.png) ![](https://raw.githubusercontent.com/sgrobert/ghost-therobexperiment-assets/main/2021/04/20190315-Amazon.Is_.Now_.Quietly.Taking.A.Shot_.At_.The_.Wedding.Industry-Shop.By_.Hobby_.png) There are options like [Shop by Room](https://amzn.to/3e9nBcR?ref=therobexperiment.com) or [Shop by Hobby](https://amzn.to/34sMw6P?ref=therobexperiment.com) #### **B. Post-Wedding Initiatives** - The primary listing of items targeting solely home decorations, furnishings, and/or personal hobby indulgences - A [One-time 20% discount](https://amzn.to/2Rqb6zQ?ref=therobexperiment.com) on remaining items on the [Amazon Wedding Registry Wishlist](https://amzn.to/2UxWM88?ref=therobexperiment.com), post-wedding day - 5% Cash-back benefits for the Bride & Groom on large-ticketed items purchased with the use of the [Amazon Rewards Card](https://amzn.to/2F1Fmu3?ref=therobexperiment.com). • • • ## My Take All in all, I do believe that [Amazon Wedding Registry](https://amzn.to/2UxWM88?ref=therobexperiment.com) does help to put in a subtle plug and help facilitate the shopping needs and preferences of newlyweds on the market. Though I do not foresee it being a primarily-large market that [Amazon](https://amzn.to/2XBNAEb?ref=therobexperiment.com) is focusing on its efforts in the bigger picture, as the [Amazon Wedding Registry](https://amzn.to/2UY9JKX?ref=therobexperiment.com) is being set up as an alternative shopping interface into its global marketplace, I do believe this initiative does a little good for newly-weds, who may want a “*free*” service that will help along with their wedding plans, and especially their *new-home-to-be furnishings*. --- ##### This article first appeared in ANDWHATITHINK.COM, named "Amazon Is Now Quietly Taking A Shot At The Wedding Industry" published on 15 Mar 2019, written by Robert Chai. It was reproduced with permission by Robert Chai to extend the article's helpful reach for potential Gmail users facing the same issue. The article is refreshed with updated links and typo mistakes.