Undeniably one of the biggest conglomerates on Planet Earth Today, Amazon once started off as a mere digital bookshop now covers almost every known-trade in the business, including apparently now, weddings. This short excerpt looks into what dips they are taking to test the water of this traditional market.
This disclaimer informs readers that the views, thoughts, and opinions expressed in the following article belong solely to the author, and not necessarily to the author's employer, organization, committee, or other group or individual. The following write-up is a personal perspective based off the author's personal experience and account.
The author shall take no responsibility or be affiliated to any of the readers' own take or experiments to replicate the results expressed in this article. Readers are reminded to practice self-caution, safety, and calculated-risks prior to any experimentations, as well as to double-check on details prior to any potential actions or purchases.
The Amazon brand is a global phenomenon that is synonymous with books, 2-hour deliveries and the fore-runner in global eCommence, but do you know that they are secretly in the works of taking a shot at the wedding industry?
Amazon: A Wedding Registry?
Known as Amazon Wedding Registry, interestingly the service has been around for a number of years since 2014, and it touts itself as an “all-in-one place” to gather all the needs of the Bride & Groom, for their special wedding day, as well as to other pre-wedding and post-wedding needs.
I would say that this is a very strategically-smart move, as this wedding registry marketplace can easily tap on Amazon’s vast selection of globally-sourced products, cross-selling capabilities as well as their highly-efficient global delivery services.
Diving Into Their Benefits
- (a) An Endless Shopping Store Of Choices,
- (b) Free & Fast Shipping Options Notably for Amazon Prime Members, and
- (c) An Extended 180-Day Return Policy On All Items purchased via Amazon Wedding Registry
Targeting The Wedding-Gifting & Post-Wedding Markets
After reviewing their offerings, I can foresee that the key rewards are primarily focused on “gift-sharing” and “post-wedding-initiatives”, and are all well packaged to enable easier access for the wedding-guests, as well as the Bride & Groom to follow up thereafter.
- Use of Amazon Wedding Registry as a universal “listing” of useful items listed out by the couple, which can be group-shared / group-purchased by wedding guests, as a good-will gifting gesture for the wedded couple.
- Bonus gifts for the Bride & Groom, for items purchased by guests.
- Follow-up “Thank You” gestures that simplify the couple’s appreciation post-purchase.
- 5% Cash-back benefits for guests on large-ticketed items purchased with the use of the Amazon Rewards Card.
B. Post-Wedding Initiatives
- The primary listing of items targeting solely at home decorations, furnishings, and/or personal hobby indulgences
- A One-time 20% discount on remaining items on the Amazon Wedding Registry Wishlist, post-wedding day
- 5% Cash-back benefits for the Bride & Groom on large-ticketed items purchased with the use of the Amazon Rewards Card.
All in all, I do believe that Amazon Wedding Registry does help to put in a subtle plug and help facilitate the shopping needs and preferences of newly-weds on the market.
Though I do not foresee it being a primarily-large market that Amazon is focusing on its efforts in the bigger picture, as the Amazon Wedding Registry is being set up as an alternative shopping interface into its global marketplace, I do believe this initiative does do a little good for newly-weds, who may want a “free” service that will help along with their wedding plans, and especially their new-home-to-be furnishings.